MCQs: 1) ____involves spending money on long-lived assets such as premises, vehicle, equipment, and machinery. * None of the mentioned answers Venture capital Working capital Capital expenditure

2) As part of its planned expansion strategy to the Far East, Qatar Airways started offering direct and transit tickets from Melbourne, Australia to Doha, Qatar. In order to reduce the operational cost of distribution, Qatar Airways contracted several travel agents to sell tickets on their behalf. Which type of distribution channel did Qatar Airways use? * None of the mentioned answers Indirect through a retailer No distribution channel was used Indirect through an agent

3)In order to break-even, a company must earn enough_____ to equal ____. * Money; taxes Costs; revenues Profits; costs Revenues; costs

4)Marketing is not only about selling products and services to consumers, but the concept also takes into consideration the following: * Ability of customers to pay for the product/service All answers are correct Satisfying the needs of customers Anticipating customers future needs

5) Karim invested in a state-of-the-art facial recognition program that can be used at airports. The program catches biometric information of travelers and can cross-check the information across several databases around the world in a matter of seconds. The program is considered as a breakthrough in technology and airport security at the same time. Now Karim will offer the program for sale and several governments approached him to buy the product. Based on the above information, what do you think will be the best pricing strategy that you need to adopt? * Demand-based pricing Cheap pricing Price skimming Psychological pricing