MCQs - Multiple Choice Questions. No Explanation Needed

1)

The systematic gathering and interpretation of information about individuals or organizations using the statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.

14.28 Points

MARKET SHARE

MARKET SEGMENTATION

MARKET RESEARCH

CONSUMER BEHAVIOR

2)

Who provides market research?

14.28 Points

SPECIALIZED MARKET RESEARCH DEPARTMENTS OR PEOPLE

THERE IS NOT MARKET RESEARCH PROVIDERS

INTERNAL AND EXTERNAL SOURCES

ASSOCIATION OF ACCOUNTANTS

3)

Firms are a catch-all term for rms that have specic technical skills, only focusing on specic products or aspects of products such as market research on taste and smell. These rms may also concentrate on a few highly specic market research techniques, or may focus on one or more highly specialized analysis techniques, such as time series analysis, panel data analysis, or quantitative text analysis.

14.28 Points

SPECIALIZED SERVICE

SEGMENT SPECIALIST

FIELD SERVICE

INTERNAL PROVIDERS

4)

These are large market research companies such as The Nielsen

Company (http://www.nielsen.com), Kantar (http://www.kantar.com), and GfK (http://www.gfk.com). These large companies provide syndicated data as well as customized services

14.28 Points

SEGMENT SPECIALISTS

MARKETING DEPARTMENTS

FULL SERVICE PROVIDERS

INTERNAL PROVIDERS

5)

This information is used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.

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INFORMATION FROM MARKETING RESEARCH

INFORMATION FROM FINANCE PROCESS

INFORMATION FROM COMPETITORS

ADMINISTRATIVE PROCESS

6)

This Data is collected in a standard format and not specifically collected for a single client. These data, or analyses based on the data, are then sold to multiple clients. This data are mostly collected by large marketing research firms, as they have the resources to collect large amounts of data and can spread the costs of doing so over a number of clients.

14.28 Points

NUMERICAL

SYNDICATED DATA

SYSTEMATIC

AUTOMATIC DATA