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Consumer data has become central to digital marketing strategies, and concerns over privacy, consent, and ethical use of data is growing. TODO: INTRODUCTION: Present a detailed overview of the subject matter, with attention to the critical concepts, with relevant literature/citations [5 marks] THEORETICAL FRAMEWORK: Choose and review a theory to explain the essence of Data Privacy and Ethical Marketing. [10 marks] DISCUSSION CONCLUSION: Situate the discussion of 'Privacy and Ethical Marketing' in a chosen industry [5 marks] REFERENCES [5 marts] Important Assignment Instructions a. All questions must be answered in a Microsoft word format and saved with your full name. Assignments presented in any other format aside from MS Word will be rejected. b. Your assignment should have a cover page with your name, index number, course name and course code as well as word count. A table of content showing the paging of assignment. c. The required word length for this assignment is 2800 words. (plus or minus 10% excluding executive summary references). d. Appropriate paragraphing of work; Font type - Times New Roman; Font size - 12 e. Justify the write up (i.e. alignment on Microsoft Word); line spacing1.5 f. APAstyle (which includes in-text citations plus a reference list). All references must be from credible sources such as books, industry related journals, magazines, company documents and recent academic articles. g. Note that you are required to use 8-10 references (in-text with full reference details in the reference list). Your grade will be adversely affected if your assignment contains no/poor citations and/or no reference list. Academic Integrity: Avoiding Plagiarism, Collusion And Other Issues Itis important to adhere to high standards of academic integrity. Academic integrity refers to ethical, honest and responsible conduct in writing and reporting. Breaches of academic integrity include: a. Plagiarism - submitting another person's words or ideas as your own without appropriate acknowledgement and referencing. b. Collusion - submitting work as if itis one's own when it has been completed with others. c. Fabrication - submitting work with results or data that do not exist and that have been made up. d. Double submission submitting the same piece of work for more than one subject or by more than one person