measure and report on$.$ How do you know what's an actionable or vanity metric?

Review your post performance. Actionable metrics are found on your highest performing posts, while vanity metrics are tied to the lowest.

Look to your objectives. Actionable metrics will directly support them, vanity metrics will not.

Do your research. Actionable and vanity metrics vary year to year, depending on what's trending in different industries and on social.

Talk to your team. It's up to you as a brand to determine which metrics are most important to present to leadership.