Measurement $($KPIs $-$ Key Performance Indicators$)$

How will you measure the success of the campaign? Select $3-6$ KPIs $($key performance indicators$)$ that you will measure. Briefly explain why each KPI you select will be a good indicator of whether your campaign is successful.

Examples of KPIs:

Total sales$/$revenue

New$/$incremental sales

Number of qualified leads generated

Net Promoter Score

Website unique visitors

Number of registrations$/$sign$-$ups

Impressions $-$ views of content

CTR $-$ click$-$through rate

Engagement $-$ comments, likes, shares, page views, video views

Followers $-$ social media $($Facebook$,$ Twitter, LinkedIn, YouTube$)$

Awareness

Etc. for ford electric car