Question: Media Assessment Part 2 - Analysis Analyse and explain the merger of Warner Bros. and Discovery based on the five (5) Pillars of Convergence. Demonstrate

Media Assessment

Part 2 - Analysis Analyse and explain the merger of Warner Bros. and Discovery based on the five (5) Pillars of Convergence.

Demonstrate your understanding of how each pillar has and/or will influence the future of the company.

(a) The spread of digital media

(b) The importance of distribution windows

(c) Audience fragmentation and segmentation

(d) Globalisation

(e) Conglomeration

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