Media Comment Text Shape Table Chart Insert 46. Groups of individuals or organizations within a market that share certain common characteristics and have distinctive needs and interest are called b. demographic targets d, market segments a. common ground customers c, market mixes 47. Fran Flam is opening a computer software rental/sales outlet which will specialize in educational software. She anticipates that the majority of her customers will be elementary and high school teachers. The teacher in this case is referred to as Fran's a. competitive advantage c. marketing mix b. customizedmarket d. target market 48. Each of the following is an example of the marketing mix ingredient called place EXCEPT sales. b. house party c. newspaper d. retail a. catalog 49. The percentage of total industry sales made by a particular company is known as its a. concentrated b. gross share. d. market c indusirial 50. A marketer should be aware of the importance of economic forces such as a. inflation, unemployment, and personal income b. savings account rates, travel and technology c. automobiles, appliances and homes d. competition and regulatory laws Part 3 (25 points) A) As a business makes decision about how to satisfy its customers, it is creating a "marketing mix." The purpose is to make the company more appealing to the customers. What are the four major ingredients of the marketing mix (5 points) B) Define market segmentation, and list the-bases for segmenting the consumer market. In your response be sure to site examples. How does the practice of market segmentation relate to market targeting and market positioning? (20 points) Part 4 (25 points) Many firms sell to both the consumer and industrial markets.. How would the marketing mixes for these two markets differ? Are there any special problems that might have to solved in order to successfully compete in either market? Media Comment Text Shape Table Chart Insert 46. Groups of individuals or organizations within a market that share certain common characteristics and have distinctive needs and interest are called b. demographic targets d, market segments a. common ground customers c, market mixes 47. Fran Flam is opening a computer software rental/sales outlet which will specialize in educational software. She anticipates that the majority of her customers will be elementary and high school teachers. The teacher in this case is referred to as Fran's a. competitive advantage c. marketing mix b. customizedmarket d. target market 48. Each of the following is an example of the marketing mix ingredient called place EXCEPT sales. b. house party c. newspaper d. retail a. catalog 49. The percentage of total industry sales made by a particular company is known as its a. concentrated b. gross share. d. market c indusirial 50. A marketer should be aware of the importance of economic forces such as a. inflation, unemployment, and personal income b. savings account rates, travel and technology c. automobiles, appliances and homes d. competition and regulatory laws Part 3 (25 points) A) As a business makes decision about how to satisfy its customers, it is creating a "marketing mix." The purpose is to make the company more appealing to the customers. What are the four major ingredients of the marketing mix (5 points) B) Define market segmentation, and list the-bases for segmenting the consumer market. In your response be sure to site examples. How does the practice of market segmentation relate to market targeting and market positioning? (20 points) Part 4 (25 points) Many firms sell to both the consumer and industrial markets.. How would the marketing mixes for these two markets differ? Are there any special problems that might have to solved in order to successfully compete in either market