1).   Media Plan: Use included format to show a Media Plan and the budget breakdown for your selected mediums.

2).   Budget Allocation and KPI measures: One-page breakdown on what where the money is allocated and how for each element and what is the goal and what is being measured.
 

Transcribed Image Text:

FIGURE 5.4 Readership Profile of Financial Post Magazine Characteristic Circulation Readers per copy* Total readership Male readers Female readers Demographics Adults 25-54 Personal Income $75K Household incomes $75-$100K Household Income $100K+ Managers, owners, professionals, executives Average household income C-Suite (CEO, Chairman, President) Sr. Manager/owners/professionals Audience 159 000 5.8 924 000 674 500 249 500 Readers 399 000 228 000 146 000 355 000 340 000 105 000 56 000 302 000 300 000 228 000 Index¹ 98 229 000 118 000 180 000 198 118. 146 194 129 Business Decision Makers Purchase influencers Purchase authorizers Education College/university degree Post-grad degree Spend over $100 on credit cards monthly Notes *Circulation multiplied by readers per copy equals total readership. The Index in the right column shows how Financial Post Magazine reads compared to the Canadian average. The index is calculated by dividing the percentage of Financial Post readers by the percentage of Canadian adults in the various categories being measured. Financial Post readers are equal to or above average in all categories. Interpretation Based on the above readership statistics, Financial Post Magazine is a good profile match for advertisers wanting to reach individuals with above average incomes, including senior managers, professionals, and business owners. These individuals are decision makers in their places of employment. Source: Based on data from National Post Media Kit, 2015, Post Media. 268 171 145 158 184 181 159 FIGURE 5.4 Readership Profile of Financial Post Magazine Characteristic Circulation Readers per copy* Total readership Male readers Female readers Demographics Adults 25-54 Personal Income $75K Household incomes $75-$100K Household Income $100K+ Managers, owners, professionals, executives Average household income C-Suite (CEO, Chairman, President) Sr. Manager/owners/professionals Audience 159 000 5.8 924 000 674 500 249 500 Readers 399 000 228 000 146 000 355 000 340 000 105 000 56 000 302 000 300 000 228 000 Index¹ 98 229 000 118 000 180 000 198 118. 146 194 129 Business Decision Makers Purchase influencers Purchase authorizers Education College/university degree Post-grad degree Spend over $100 on credit cards monthly Notes *Circulation multiplied by readers per copy equals total readership. The Index in the right column shows how Financial Post Magazine reads compared to the Canadian average. The index is calculated by dividing the percentage of Financial Post readers by the percentage of Canadian adults in the various categories being measured. Financial Post readers are equal to or above average in all categories. Interpretation Based on the above readership statistics, Financial Post Magazine is a good profile match for advertisers wanting to reach individuals with above average incomes, including senior managers, professionals, and business owners. These individuals are decision makers in their places of employment. Source: Based on data from National Post Media Kit, 2015, Post Media. 268 171 145 158 184 181 159

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Media Plan Medium Financial Post Magazine Budget Breakdown FullPage Print Advertisements Frequency 4 ... View the full answer