Question: Media - software programs allow the user to evaluate all major advertising media categories and subcategories and to find optimum schedules based on selecting multiple

Media-software programs allow the user to evaluate all major advertising media categories and subcategories and to find optimum schedules based on selecting multiple vehicles from within a single advertising medium and combining plans across multiple media.
a. True
b. False
Media-software programs allow the user to evaluate all major advertising media

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