Question: Meg A . Hertz has created an IMC plan for her software company, and she needs to hire an agency. She knows of the 7

Meg A. Hertz has created an IMC plan for her software company, and she needs to hire an agency. She knows of the 75-15-10 Rule, and she knows those numbers represent percentages she should plan to spend, but she cant remember what the 75% is typically spent on. Help Meg out:
Percentage of Money Spent on Media Placement such as Buying Time and Space on TV
Percentage of Money Spent to Production Costs to Make the Ad
Percentage of Money Spent on the Work of the Creative Department
Percentage of the Work the must be completed before the client can be billed for services rendered

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