Question: Mei is considering a CRM project for her small fruit snack company. As she and her top managers debate the issue, what is likely to

Mei is considering a CRM project for her small fruit snack company. As she and her top managers debate the issue, what is likely to be biggest financial obstacle to the implementation of a CRM system Group of answer choices The cost of hiring a sales force to gather customer data. The cost of licensing the needed software. The cost of hiring a marketing agency to place ads around the web. The cost of training middle management on the proper use of CRM.When setting objectives for a website, marketers must be concerned about: Group of answer choices a website that offers entertainment to visitors. making sure the website is equipped to conduct ecommerce. the role of the site in overall marketing strategy. All of these are correct

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