Question: Melvin bought a car ( a high effort decision ) because it was powerful. Of all the attributes used, he decided that he would buy

Melvin bought a car

(

a high effort decision

)

because it was powerful. Of all the attributes used, he decided that he would buy a car that was either powerful, or had a good music system, or was stylish. Melvin most probably used a

.

compensatory decision rule

.

conjunctive decision rule

.

availability heuristic

.

disjunctive decision rule

.

lexicographic decision rule

Melvin bought a car (a high effort decision) because it was

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