Memorandum

To:

From:

Date:

Subject: Use a Descriptive Title Here

Introduction In two to three sentences and this question: What is the background and purpose of this study?

Executive Summary Provide an overview of why you are recommending they go with the new product. That is$,$ the goal is to give a very quick, to$-$the$-$point summary that a person can quickly read and get the highlights. Your summary should include the following bullet points:

Recommendation: State the recommendation. In this case, it is the new product.

Reasons: Discuss two or three high level reasons for why the new product is best. Base the reasons on multiple decision methods, not just one. Make sure to discuss both expected return and risk. You do not need to discuss specific measures here; just offer a high level and brief discussion.

Limitations: The decision tree was created based on estimated probabilities and values. Provide a possible limitation of your analysis based on this.

Evidence Insert a table that contains specific values to support your executive summary. This is based on your work in Step $3.$ Be sure your table has a meaningful title, is well organized and clearly labelled.

Conclusion In one or two sentences, remind the reader of your most important point.