Memory and Knowledge

Learning Objectives:

At the end of this week, students will be able to:

$1.$ Distinguish among sensory$,$ working, long$-$term, implicit, and explicit memory, and explain why marketers must be aware of these different types of memory

$2.$ Explain how and why knowledge content and structure, including associative networks, categories, schemas, scripts, and prototypicality, are relevant to marketers

$3.$ Discuss what memory retrieval is$,$ how it works, and the ways in which marketers can try to affect it