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Situation Analysis into a SWOT Analysis $($Keyboard Navigable Alternate Version$)$

Situation Analysis into a SWOT Analysis

The marketing manager must perform a complete situation analysis of the environment within which the marketing plan is being dev Categorize the following statements into the SWOT component of the situation analysis as instructed.

This activity is important because marketing managers must be able to perform a complete situation analysis of the environment wit marketing plan is being developed and summarize the key findings in a SWOT analysis.

The goal of this activity is to demonstrate an understanding of how a situation analysis can be summarized into a matrix of strengths opportunities, and threats$-$a SWOT analysis.

Upon completion of the situation analysis, a convenient way to summarize key findings is into a matrix of strengths, weaknesses, op threats$-$a SWOT analysis. Internal analysis reveals strengths and weaknesses, while external analysis points to potential opportuniti Read the description for each company. Then, match the company to the SWOT component to which it describes.

$1$

Strengths

$2$

Weaknesses

Opportunities

$4$

Threats

Match each of the options above to the items below.

Perry Computers, a computer hardware manufacturer, has a state$-$of$-$the$-$art manufacturing facility and a talented workforce.

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