Mercedes recently changed its U.S. strategy by announcing that it is developing cars for the $30,000 to
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Question:
Mercedes recently changed its U.S. strategy by announcing that it is developing
cars for the $30,000 to $45,000 price range (as well as its typical upper-end cars).
What might have accounted for this change in strategy? In your answer, include a
discussion of the implications from the standpoints of marketing, production, and
finance.explain.
Related Book For
International Management Culture, Strategy, and Behavior
ISBN: 978-0077862442
9th edition
Authors: Fred Luthans, Jonathan Doh
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