Mercedes-Benz did not renew their naming rights sponsorship with the Superdome in New Orleans (effective July...

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Mercedes-Benz did not renew their naming rights sponsorship with the Superdome in New Orleans (effective July 2021). There are reports that Harrah's/Caesars will become the new naming rights sponsor. Hypothetically, choose one other naming rights sponsor who you think would have been a good fit instead. Why would they be a good fit? What would a potential sponsorship agreement look like as far as sponsorship activation (e.g., give 2-3 ideas of events, in-game entertainment ideas, etc. that would be sponsored by the naming rights sponsor as well)? Mercedes-Benz did not renew their naming rights sponsorship with the Superdome in New Orleans (effective July 2021). There are reports that Harrah's/Caesars will become the new naming rights sponsor. Hypothetically, choose one other naming rights sponsor who you think would have been a good fit instead. Why would they be a good fit? What would a potential sponsorship agreement look like as far as sponsorship activation (e.g., give 2-3 ideas of events, in-game entertainment ideas, etc. that would be sponsored by the naming rights sponsor as well)?

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Hypothetically a tech giant like Amazon could have been a good fit as a naming rights sponsor for th... View the full answer