Message Sales goals Message generation Message evaluation and selection Money Message execution Social-responsibility Mission Factors to consider: review Measurement Stage in PLC Market share and Communication impact consumer base Advertising objectives Media Sales impact Competition and clutter Advertising frequency Reach, frequency, impact Product substitutability Major media types Specific media vehicles Media timing Geographical media Please see the framework allocation Adopt a product - could be an existing product or something you wish to launch Take every dimension of the framework and its subheading and work towards - Developing and Managing an Advertising Program for your own product / service. Try to address all stages as specified in the framework. Add - how would you prepare the advertising budget - approach and resource allocation. It can be a word document or PowerPoint presentation . Message Sales goals Message generation Message evaluation and selection Money Message execution Social-responsibility Mission Factors to consider: review Measurement Stage in PLC Market share and Communication impact consumer base Advertising objectives Media Sales impact Competition and clutter Advertising frequency Reach, frequency, impact Product substitutability Major media types Specific media vehicles Media timing Geographical media Please see the framework allocation Adopt a product - could be an existing product or something you wish to launch Take every dimension of the framework and its subheading and work towards - Developing and Managing an Advertising Program for your own product / service. Try to address all stages as specified in the framework. Add - how would you prepare the advertising budget - approach and resource allocation. It can be a word document or PowerPoint presentation