Metabical: Pricing, Packaging, and Demand Forecasting for a New

Weight$-$Loss Drug

Assignment Questions

$1.$ What are Metabical$$s key points of product differentiation?

$2.$ What considerations should be considered when making the packaging decision?

$3.$ Which of the pricing strategies discussed in Chapter $11$ of Marketing Management would

you recommend for this product?

$4.$ Using the information from the provided spreadsheet, calculate the Return on Investment for

each of the pricing options $($see Chapter $11).$

$5.$ Based on the calculations in Question #$4,$ which pricing option $($price point$)$ should be

adopted?