Method 2We can determine the potential size of the target market utilizing a top-down method and the
Question:
Method 2•We can determine the potential size of the target market utilizing a top-down method and the already available market data.•The data presented estimates a $12.6 billion market for women's clothes in Canada in 2022.•The predicted size of the women's clothing market in Toronto in 2022 would be: Assuming that Toronto's share of the women's clothing market is proportional to its percentage of the overall Canadian market (8.5%
•Market Size for Women's Clothes in Toronto in 2022 = 8.5% of the $12.6 billion market Size for Women's Clothes in Toronto in 2022: $1.071 billion•The percentage of the market that is made up of high-end products must then be determined.•The high-end market makes up 18% of the entire women's clothing market in Canada, and this proportion is also true in Toronto. Consequently, the following would be the projected size of the high-end women's clothing market in Toronto in 2022:•Market Size for High-End Women's Clothing in 2022 = 18% of $1.071 billion market Size for Luxury Women's Clothing in 2022:•= $192.78 Million•Assume that east end focus on 5% of total women's clothing market share ..•192.78*5% =9.6 lakh
Q. FIND OUT 5 YEAR SALE FORECAST OF EAST END FROM ABOVE DATA?
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill