Question: Method pursues audience segmentation rather than product segmentation, which means that it seeks to stimulate consumer demand for its entire line of cleaning products rather

Method pursues audience segmentation rather than product segmentation, which means that it seeks to stimulate consumer demand for its entire line of cleaning products rather than stimulating demand for specific products. This approach would be labeled as:
Oa. A house of brands approach.
Ob. A customer-centric approach.
Oc. A marketing mix approach.
Od. An umbrella branding approach.

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