methods for creating and executing effective online advertisement campaigns and then measuring their success through data collection and analysis. The course will span over 8 hours including a 1-hour break for lunch. Participants should have previous knowledge or experience in the marketing and/or sales field and be at least somewhat familiar with the idea of online advertising campaigns. After the successful completion of this course, participants should be able to effectively conduct an online advertising campaign from start to finish and be able to extract tangible results on the success of the campaign upon its