METHODS OF MARKET SEGMENTATION

1. Demographic Segmentation is a method of dividing the whole market based on age, gender, ethnicity, income, level of education, religion and profession/role in the company. The purpose is to limit the market into their similarities and finding the best strategy to satisfy their needs and wants.

2. Geographical Segmentation is a is often the easiest to identify and groupings the costumers based by their physical location. It can be defined by country, region, city and postal code. It can be also a part of seasonal segmentation came from the response of businesses to COVID-19 Pandemic.

3. Psychological Segmentation is that the market is divided in terms of what the customers think and believe like the personality traits, hobbies, life goals, values, belief and lifestyles.

4. Behavioral Segmentation is that the market is divided based on the variables such as perceptions, knowledge, reactions, benefits, loyalty and responses.

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Based on the given data above, provide three products being advertised or promoted on the internet/television (PHILIPPINES). Evaluate the segmenting methods used by the producers of the particular products. (Give if it is Demographic, Geographical, Psychological, Behavioral)