Question: #MeToo - Just Do It ! - Page 5 0 3 Read the Case Study entitled, #MeToo - Just Do It ! on page

#MeToo - Just Do It!- Page 503
Read the Case Study entitled, #MeToo - Just Do It!" on page 503. Then, follow the instructions at the end of the case using the 3-Step Problem Solving approach.PROBLEM-SOLVING APPLICATION CASE
#MeToo-Just Do lt!
Business events that move to strip clubs, e-malis in
your own inbox about parts of your body, lewd and
vulgar comments, and more commonty but similarly
troubling-unfair pay and promotion practices. These
are a subset of complaints revealed in a survey
conducted by female employees at Nike. The find-
ings illustrafed systematic sexuat harassment and
discrimination.
Supporting these ciaims are a long history of com-
plaints to HR and lenders within the company about
inappropriate behavior by a number of male leaders.
Women comprise nearly 50% of the company's work.
force, but occupy only 38% of management level and
29% of vice president positions. ?100
Female employees shared these results whith CEO
Mark Parker in an effort not only to improve the situa.
tion for women at Nike, but also to improve Nike. Theif
efforts provide yet another example of how employees
are organizing and Welding power and influence to
change leadership, culture, and practices at their
employers. ?to
HOW DID THIS HAPPEN?
The allegations and evidence are wide-ranging, but
many attribute misconduct not only to the perpetra-
tors, but also to their superiors who have tolerated or
looked the other way, For instance, numerous impil.
cated executives are linked to former company pres.
ident Trevor Edwards. His charismatic personality
and steliar performance had taken him to the heights
of the organization, and many betleved he was next
in line for the CEO job. But many senior leaders who
fostering conflict and a culture many describe as dis-
criminatory and abusive to women.
THE COSTS.
In addition to damaging the careers of the terminated
executives, widespread misconduct exposes the com-
pany to tremendous legar liability, reputationat dam-
age, investor pressure, and the allenation of women
both inside and outside the company. Expanding
product offerings for female customers is a major com-
ponent of the company's strategy. Particularty trouble-
some for the remaining leaders is the likellhood of a
class action lawsult, in which more than 500 employ.
ees will seek compensation from Nike for sexual
harassment, poy discrimination, and unfair promotion
practices. 112
REACTIONS
CEO Parker and the remaining senior leadership team
have responded in several ways. Parker directly and
publicly acknowfodged the problems and opologized
to employees in a town hat meeting. established a
complaint hotine, set up unconscious bias training.
required specific training for managers, appointed
Nike's first chlef diversity and inclusion officer.
revamped its pay structure and provided raises for
approximately 7500 employees, or 10% of its global
workforce. Nike also has adopted a gender-blind
resume review process, and in fying bonuses more
prominently to overafi company performance. ia
Part of Parker's apology included, 7 apologize toPROBLEM-SOLVING APPLICATION CASE
#MeToo-Just Do lt!
Business events that move to strip clubs, e-malis in
your own inbox about parts of your body, lewd and
vulgar comments, and more commonty but similarly
troubling-unfair pay and promotion practices. These
are a subset of complaints revealed in a survey
conducted by female employees at Nike. The find-
ings illustrafed systematic sexuat harassment and
discrimination.
Supporting these ciaims are a long history of com-
plaints to HR and lenders within the company about
inappropriate behavior by a number of male leaders.
Women comprise nearly 50% of the company's work.
force, but occupy only 38% of management level and
29% of vice president positions. ?100
Female employees shared these results whith CEO
Mark Parker in an effort not only to improve the situa.
tion for women at Nike, but also to improve Nike. Theif
efforts provide yet another example of how employees
are organizing and Welding power and influence to
change leadership, culture, and practices at their
employers. ?to
HOW DID THIS HAPPEN?
The allegations and evidence are wide-ranging, but
many attribute misconduct not only to the perpetra-
tors, but also to their superiors who have tolerated or
looked the other way, For instance, numerous impil.
cated executives are linked to former company pres.
ident Trevor Edwards. His charismatic personality
and steliar performance had taken him to the heights
of the organization, and many betleved he was next
in line for the CEO job. But many senior leaders who
fostering conflict and a culture many
 #MeToo - Just Do It!- Page 503 Read the Case Study

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