Question: MGMT 3 0 8 MIDTERM PROJECT ENTRY IN A NEW MARKET: AN ETHICAL DILEMMA Background description You are Vice President for International Markets for the

MGMT 308 MIDTERM PROJECT
ENTRY IN A NEW MARKET: AN ETHICAL DILEMMA
Background description
You are Vice President for International Markets for the film company Cinematic Glory United
(CGU), a US-based major which is aggressively targeting emerging markets in order to increase
revenues and withstand competition with other international companies such as Columbia Tristar,
Warner Bros, Disney, etc

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