Question: MGT 206 Case Study Watch this advertisement from Buckley's Cough Syrup and write a brief summary on the effectiveness and the risks associated with it.

MGT 206 Case Study Watch this advertisement from

MGT 206 Case Study Watch this advertisement from Buckley's Cough Syrup and write a brief summary on the effectiveness and the risks associated with it. Buckley's is known for their products tasting absolutely horrible but having an impact. They have not done anything in improving their flavour because it has become a hallmark of the brand. Please watch the video above and write a detailed report on the advertisement answering some of these questions below. Why would a brand acknowledge a product flaw in the advertisement? Are there any perceived risks with this type advertisement? What are the risks associated with changing its advertising methods now? What is your initial reaction to the brand? How would you market this product

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