Michael Buble x Bubly | See the bubly side 18K views . 5 months ago ADdictive 0:311:21 PM Fri Oct 7 e.centennialcollege.ca i HDDISIIIIICIIL'ITL IVII\\IU [LU l LL JCL UUL E] q 4, 1 of 3 + Automatic Zoom v View as Text Assignment Task The task is to select an individual video ad from the last 18 months (or ad campaign) and evaluate it. Example: this is a recent ad from NerdWallet. https://www.youtube.com/watch?v=rkaawz-3cs (Not to be used for evaluation). This report is intended to gage your level of analysis and understanding of concepts from this course, specifically focusing on the Creative development. Thus, I am looking for original thinking and rationalization for each section. The report should include the following components 1. Ad Introduction: Provide a link to the ad and a brief introduction to the creative and the brand it communicates. Provide some context on any background you see relevant i.e. when& where it ran etc. What do you think was the Issue or Opportunity that lead to the creation of this ad. This should be based on your analysis of the external and internal environments and what was going on that let to this ads creation. Articulate how your analysis linked to the issue/opportunity for the brand. i.e Political situation, Competitive pressure etc. 2. Communication objective What is the main thing this ad/campaign aims to achieve? Increase awareness? Enhance perceptions of the product, brand, or company? Stimulate purchase or other behaviours? Something else? Be sure to clearly explain and refer to the examples from the textbook. Explain and rationalize why this appropriate. 3. Target audience Who is the ad/campaign aimed at? Although you are free to research this using external sources, answers can be inferred from the characteristics of the product, executional elements of the ad (eg. Type of language used, actors featured, cultural references made) and what is known about typical users of the brand. Be as specific as possible in terms of demographics, lifestyles, purchase behaviours, etc. Why is this audience critical for the advertiser and link to class discussions on how it relates to consumer behaviour? 4. Ad Content Support What is the main selling message or \"Big campaign idea" they are focusing on for this ad? Does it link to the \"unique selling proposition" (USP) does the advertiser offer to Page 1 of 3 Download '6 93%i-- )> Need Help