Question: Michael E . Porter introduced the Generic Strategies in his 1 9 8 5 book Competitive Advantage: Creating and Sustaining Superior Performance to describe how

Michael E

.

Porter introduced the Generic Strategies in his

1985

book "Competitive Advantage:

Creating and Sustaining Superior Performance" to describe how a firm can plan its strategic direction to get a competitive advantage over rivals. State and explain the four Generic Strategies.

(8

marks

)

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