Question: Michael Lazaridis got the idea for a wireless email device that led him to found Research in Motion, now called BlackBerry, from a conference he

Michael Lazaridis got the idea for a wireless email device that led him to found Research in Motion, now called BlackBerry, from a conference he attended. At the conference, a speaker was discussing a wireless system Coca-Cola was using that allowed vending machines to send a signal when they needed refillils. Lazaridis saw the opportunity to use the same concept with email communications, and the idea for the smartphone was hatched. Seeing this innovative idea while at a conference is an example of which innovator DNA trait?
associating
 Michael Lazaridis got the idea for a wireless email device that

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