Michael Porter created a method for evaluating the competitive forces among stakeholders within an industry. Not every stakeholder has equal power and influence during negotiations. Understanding those relationships can help a company to strategize for success and sustainability. You are asked to conduct a Porters Analysis integrated with sustainability to evaluate the power structure within your companys industry. In your answer to each question, please support your judgment with reasoning and cited evidence. Answer the first question of each pair by marking one of the columns on the left. Then, type your explanation for this choice in the lower line. Explanations need not be longer than a sentence or two but should justify your reasoning and include citations, using references for support.

New Entrants	Company	Are there low barriers to entry, making it easy to found startups, giving new entrants influential power over the company? (barriers could include high cost, specialized knowledge required, government restrictions such as permits needed, resources that are unavailable, etc.)
		Explain: The consumer electronic market can be costly to enter due to other high end companies already being so developed. Some barriers for the market include economies of scale and scope, R&D, and brand loyalty making it very difficult to enter into the market (Beers, 2020).
New Entrants	Company	Does a lack of economies of scale exist, giving new entrants influential power over the company?
		Explain: A lack of economies of scale does not exist, but in fact is a large barrier for new entrants.
New Entrants	Company	Does a lack of intellectual property protection exist, giving new entrants influential power over the company?
		Explain:
New Entrants	Company	Does a lack of brand loyalty exist, giving new entrants influential power over the company?
		Explain:
New Entrants	Company	Overall, who has more power?
		What strategy should be used in response to this power assessment, and why?

Substitutes (not merely competitors, but products or services that are similar and might be purchased in place of what your company provides, e.g., a golf course can be substituted by a driving range, miniature golf, or a bowling alley)

Substitutes	Company	Is there a small number of substitutes available, giving substitutes influential power over the company?
		Explain:
Substitutes	Company	Is it difficult or expensive for customers to switch to substitutes, giving substitutes influential power over the company?
		Explain:
Substitutes	Company	Do customers switch to substitutes often, giving substitutes influential power over the company?
		Explain:
Substitutes	Company	Are there cheaper or better-quality substitutes available, giving substitutes influential power over the company?
		Explain:
Substitutes	Company	Overall, who has more power?
		What strategy should be used in response to this power assessment, and why?

Competitors (in the same market, offering similar products or services)

Competitors	Company	Is there a large number of competitors in the market, giving competitors influential power over the company?
		Explain:
Competitors	Company	Are there competitors with larger market share, giving competitors influential power over the company?
		Explain:
Competitors	Company	Is there a lack of significant differences between competitors products or services, giving competitors influential power over the company?
		Explain:
Competitors	Company	Are there significant differences between competitors strategies, giving competitors influential power over the company?
		Explain:
Competitors	Company	Is there low growth into new markets within the industry, giving competitors influential power over the company?
		Explain:
Competitors	Company	Are there low switching costs, giving competitors influential power over the company?
		Explain:
Competitors	Company	Are there high barriers to exit, giving competitors influential power over the company? (barriers could include fees, specialized assets that are difficult to resell, high relocation cost, government regulations against exit or incentives provided to incentivize entry, etc.)
		Explain:
Competitors	Company	Overall, who has more power?
		What strategy should be used in response to this power assessment, and why?