Michael Porter defined the Five Forces Model and the potential pressures that can hurt sales. Which of the following is not one of the potential pressures that can hurt sales?$1)$ Suppliers can drive down profits by charging more for supplies$\mathrm{.}2)$ New market entrants can steal potential investment capital$\mathrm{.}3)$ Substitute products can steal customers$\mathrm{.}4)$ Competition can steal customers.