Question: Michael Porters Competitive Five Forces Model identifies five forces that impact the average rate of return for the firms in an industry by applying pressure

Michael Porters Competitive Five Forces Model identifies five forces that impact the average rate of return for the firms in an industry by applying pressure on industry profitability. Identify each of the five forces highlighted in this model, and then demonstrate your understanding of how each of the five competitive forces impacts the profitability of firms in an industry.

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