Question: Michaela has always loved drinking Sprite, and she drinks it whenever she can. However, when she is in a restaurant that does not serve Sprite

"Michaela has always loved drinking Sprite, and she drinks it whenever she can. However, when she is in a restaurant that does not serve Sprite she sometimes orders a

7 -

Up or Sierra Mist. This indicates Michaela s

_____. "

brand awareness

brand equity

brand loyalty

brand preference

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