Microsoft Corp. introduced Office 2007 in the spring of that year. The marketing communication program for the

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Microsoft Corp. introduced Office 2007 in the spring of that year. The marketing communication program for the launch began in 12 countries and included print and outdoor ads, as well as a "digital hallway" at JFK airport in New York that allows people to try the product in kiosks. Rachel Bondi, senior director of brand and ad strategy at Microsoft, said 60 percent of the budget went to online expenditures, including a 19 April "takeover" of the MSN homepage enabling a trial of a new Office 2007 feature. The plan emphasized building traffic to the web site, watching a demo online, downloading a free 60-day trial, and watching a series of online videos. Interestingly, the previous Office campaign in 2005 had just 30 percent of expenditures online.

Do you agree with the online emphasis for Office 2007? Explain your answer.