Question: Microsoft is planning to introduce a new soft drink ( tantatively named Microsoft ) of its own. It hired a agency to evaluate how consumers
Microsoft is planning to introduce a new soft drink tantatively named Microsoft of its own. It hired a agency to evaluate how consumers would react to the taste of Microsoft. The research agency has conducted a blind test in which the consumers compared the taste of Coca Cola and Microsoft names disguised The respondents evaluated the taste of the two drinks with the following point scale: Please indicate your degree of liking for each of the soft drinks on the following list by checking the appropriate position on the scale.
tableDislike a lot,Dislike,tableNeither dislikenor likeLike,Like A lotDrink ADrink B
For analysis purpose, the research agenc coded "dislike a lot" as "like a lot" as and the others correspondingly.They calculated the average person for Acoca cola and BMicrosoftand obtained and respectively. Because is more than they conclude that respondents preferred Microsoft more over Coca Cola.
a Evaluate the above approach in terms of scale and data analysis
b Suggest a scale that can appropriately result in a claim like preferred X more
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