Question: Microsoft is planning to introduce a new soft drink ( tantatively named Microsoft ) of its own. It hired a agency to evaluate how consumers

Microsoft is planning to introduce a new soft drink (tantatively named Microsoft) of its own. It hired a agency to evaluate how consumers would react to the taste of Microsoft. The research agency has conducted a blind test in which the consumers compared the taste of Coca Cola and Microsoft (names disguised). The respondents evaluated the taste of the two drinks with the following 5 point scale: Please indicate your degree of liking for each of the soft drinks on the following list by checking the appropriate position on the scale.
\table[[,Dislike a lot,Dislike,\table[[Neither dislike],[nor like]],Like,Like A lot],[Drink A,-,-,-,-,-],[Drink B,-,,-,-,-]]
For analysis purpose, the research agenc coded "dislike a lot" as -2, "like a lot" as +2 and the others -1,0,1 correspondingly.They calculated the average person for A(coca cola) and B(Microsoft),and obtained 1.2 and 1.8 respectively. Because 1.8 is 50% more than 1.2, they conclude that respondents preferred Microsoft 50% more over Coca Cola.
a) Evaluate the above approach (in terms of scale and data analysis)
b) Suggest a scale that can appropriately result in a claim like "... preferred X% more ..."?
 Microsoft is planning to introduce a new soft drink (tantatively named

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