Midterm #$1-$ Case Exercise: Boston Beer Company $($Case $27$ in the text, page C$208)$

For this case you are to act as a consultant to the Boston Beer Company. They are currently struggling in the marketplace and need to create a sustainable competitive advantage in the marketplace. Ideally, it should be an advantage that is difficult for competitors to copy or substitute.

Your submission should be no more than $4$ pages, and follow the format described in the syllabus for case exercises,

Your submission should include a summary of the internal and external factors present for the Boston Beer Company, as well as your recommendation for a sustainable competitive advantage.