Mid-Term Assignment: Case Analysis

• Weight 10% of the final grade
• Due no later than 11:00 p.m. on Sunday of Unit 5

This is an individually-done assignment.

Objectives

• develop an ability to identify the hidden issues based on a detailed analysis;
• analyze the issues based on the theoretical concept learnt;
• provide a recommendation for each issue identified in the case; and
• prepare a coherent report and integrated analysis.

Brief Description

Business cases are used to help students learn about the important concepts and explore the issues, problems or decision-making situations faced by organizations and managers. The case study should be analyzed individually and will have its own set of questions to be addressed. Read the appropriate materials and prepare a case analysis report in a way that addresses all the questions provided.

This case is about Welspun India Limited which is a home textiles company selling its products to major global retailers. It took various steps to become a sustainable company - improved energy efficiency, sewage treatment, reduced emissions, and carbon footprint, etc.

The case study needs to be purchased from Ivey Publishing website.

Requirements

Majmudar, U. and Rana, N. (2020). Welspun India Limited: A Sustainability Journey. Ivey Publishing. https://www.iveycases.com/ProductView.aspx?id=112508

To purchase the case study needed for your course, go to the Ivey Publishing website at www.iveycases.com

1. Log in to your existing account or click "Register" to create a new account and follow the prompts to complete the registration. If registering, choose the "Student User" role.
2. Click on this link or copy into your browser: https://www.iveycases.com/ProductView.aspx?id=112061
3. Click "Add to Cart".
4. You may choose to order in either print or digital format.
   • To order the material in digital format, check "digital download" and click "OK".
   • To order a printed copy for delivery, enter the print quantity required and click "OK". Please note that shipping charges will apply.
5. Go to the Shopping Cart (located at the top of the page), click "Checkout", and complete the checkout process.
6. When payment has been processed successfully, an Order Confirmation will be emailed to you immediately and you will see the Order Confirmation screen.
   • If you ordered digital copies: Click "Download your Digital Items" or go to "My Orders" to access the file.
   • If you ordered printed copies: Your order will be printed and shipped within 2 to 3 business days.

Other Requirements

• Word Limit: 1250 to 1500 words
• Should use APA format.
• Consult your instructor regarding use of external academic and relevant non-academic references to support your case analysis.

Instructions

In order to complete your case analysis successfully, you should consider:

• reading the case two to three times to understand the issues faced by the organization or the protagonist;
• analyzing the issues based on the theoretical concept learnt; and
• providing a recommendation for each issue identified in the case.

You should consider organizing your report as follows:

• introduction (Brief summary of the case not more than 150 words)
• company background (based on data in the case and from the companys website; not more than 150 words)
• issue (based on discussion questions provided Please name the sections appropriately)
• evaluation of Issues
• suggested Alternatives
• conclusions
• recommendations

Case Questions you are required to answer/cover through your assignment:

1. Why has Welspun chosen to focus on sustainability?
2. After performing SWOT analysis of Welspun, identify, what actions should Welspun take to achieve its sustainability goals?
3. What are the key elements of Welspuns sustainability program?