Midterm Case Study $-$ Due March $31$st

For this midterm case study, I would like for you to read Case $8.$ Ultra Rope: Crafting a Go$-$to$-$Market strategy for Kone's Innovative "Ultra Rope" Hoisting Cable. The case is available in the back of the text $-$ C$07-08.$

After you read the case, I want you to prepare a case report using the following structure:

Executive Summary $(6-7$ sentences$)-$ This is a high$-$level summary of the information below.

Paragraph $1$: Intro $($High Level Overview of the Case Study$)$

Paragraph $2$: Situation Analysis $($More Detailed overview of the specific issues that is being faced$)$

Paragraph $3$: SWOT Analysis

Paragraph $4$: Strategy Formulation $($How would you formulate a response to the issue presented?$)$

Paragraph $5$: Strategy Implementation $($How would you implement what is formulated?$)$

Paragraph $6$: Closing $($How do you suspect that the that this strategy that you have formulated and implemented will behave?$)$