Midterm Exam $($Application$)$

Saved

Help

Save & Exit

Submit

Understanding Consumer Perception

$14$

It is estimated that consumers are exposed to $6,000$ to $10,000$ ads every single day in addition to countless news stories, social media posts, and commercial and entertainment programing. To make sense of this information, consumers must select, organize, and interpret this information to create a meaningful picture of the world. Selective perception includes three processes: selective exposure, selective comprehension, and selective retention. This activity is important because perception plays an important role in consumer behavior.

The goal of this activity is to demonstrate your understanding of selective exposure, selective comprehension, and selective retention.

Match each scenario to the element of selective perception that it represents.