Midterm Exam Oct $2023$

PDF

Both market penetration and market development strategies primarily involve

A$)$ selling the company's current products

B$)$ modifying the company's product line

C$)$ selling in new as well as existing markets

D$)$ developing new products

E$)$ leaving the current market

The responsibility for setting a company's mission, objectives, broad strategies, and policies primarily lies with its

A$)$ finance department

B$)$ research department

C$)$ top management

D$)$ marketing managers

E$)$ human resource managers

Demographic, economic, natural, technological, political, and cultural forces form the of an organization.

A$)$ supply chain

B$)$ macroenvironment

C$)$ marketing intermediary network

D$)$ internal environment

E$)$ microenvironment

Which of the following has the primary function of helping a company target and promote its products to the right markets?

A$)$ marketing services agencies

B$)$ resale marketers

C$)$ service providers

D$)$ physical distribution firms

E$)$ credit companies