Midterm Exercise

Marks: $15\%$

Presentation Exercise: Rebranding Strategy

Objective:

To develop a comprehensive rebranding strategy for an existing company, product, or service, and present it to a panel of stakeholders.

Steps:

Company$/$Product$/$Service: Nike Shoe

Research and Analysis:

Current Brand Analysis:

Evaluate the current brand identity, including its name, logo$,$ tagline, and overall market perception.

Identify the strengths and weaknesses of the current brand.

Market and Competitor Analysis:

Analyze the market trends and competitive landscape.

Identify key competitors and their branding strategies.

Target Audience Analysis:

Define the target audience and their preferences.

Understand the audience's perception of the current brand.

Rebranding Strategy Development:

Brand Vision and Mission:

Define the new vision and mission for the brand.

Brand Name and Logo:

Propose a new brand name and design a new logo$.$

Tagline and Messaging:

Develop a new tagline and key messaging points.

Brand Positioning:

Define the new brand positioning in the market.

Implementation Plan:

Outline the steps for implementing the rebranding strategy, including timelines and key milestones.

Presentation Preparation:

Slide Strike:

Create a slide deck to present your rebranding strategy. Include the following sections:

Introduction

Current Brand Analysis

Market and Competitor Analysis

Target Audience Analysis

Rebranding Strategy $($Vision$,$ Mission, Name, Logo, Tagline, Messaging, Positioning$)$

Implementation Plan

Conclusion

Visuals:

Include visuals such as the new logo$,$ brand colors, and mockups of marketing materials.

Practice:

Rehearse the presentation to ensure clarity and confidence.

Presentation Delivery:

Present to Stakeholders:

Deliver the presentation to a panel of stakeholders, such as classmates, colleagues, or mentors.

Q&A Session:

Engage in a Q&A session to address any questions or feedback from the panel.

Evaluation Criteria:

Clarity and Coherence:

The presentation should be clear, well$-$structured, and logically organized.

Creativity and Innovation:

The rebranding strategy should demonstrate creativity and innovation.

Research and Analysis:

The analysis should be thorough and well$-$supported by data.

Practicality and Feasibility:

The implementation plan should be practical and feasible.

Engagement and Delivery:

The presentation should be engaging and confidently delivered.