Midwestern Airlines uses a customized system that links big data and marketing analytics to help managers in decision making by anticipating the effects of certain decisions. Currently, the airline's top managers are tasking the system's computational and modeling capabilities and advanced marketing analytics to explore how adding specific new routes will affect its sales and profits. Midwestern Airlines' system is best described as a(n)

a)	cloud-based system.
	5
b)	marketing information system.
c)	management information system.
d)	marketing decision support system.
	9
e)	single-source data system.