MIMIC PRO SIMULATION: ANALYSIS REPORT \#1: 6% Submission Guidelines: - Due date: March 2 (must have completed Rounds 1, 2, 3) - File format: Written report saved as PDF file - Submit: upload to Moodle using the designated submission link REMINDERS: - To earn grades for this presentation, students must complete 100\% up to Round 3 during Reading Break (suggested Feb 25). - Email submissions will not be accepted unless there is an emergency technical situation that arises and can be substantiated. Overview of Requirements: After Round 3, students will complete an analysis report that reflects on their results from the first half of the simulation (Rounds 1-3). This assignment is designed to help you pause and study your results to focus on what you can do to improve your performance in the final half of the simulation. Remember, the objective is to achieve the best possible results after all 6 rounds. Follow the headings below to complete this assignment. Successes \& Failures: Which campaigns, ad groups and/ or ads performed the best and worst? What metrics (numbers) did you use to determine this? You should be looking beyond just campaigns - look closer at ad groups and speofic ads as well, Remember, there are several factors involved in the simulation and you are expected to discuss more than just revenue or conversions Successes \& Failures: Which campaigns, ad groups andf or ads performed the best and worst? What metrics (numbers) did you use to determine this? You should be looking beyond just campaigns - look closer at ad groups and specific ads as weil. Remember, there are several factors involved in the simulation and you are expected to discuss more than just revenue or conversions overall. Tips to help you get started: a Which campaigns performed the best? Why? Use KPI results to explain. b Which ad groups or specific ads succeeded and which faled in your opinion? Why? Use KPI results to explain and describe the decisions you made. c. Were there decisions you made that resulled in success? Explain what happened. a Were there decisions you made that failed? Explain why you think that happened