The total unit brand sales over a pre-promotion period of 8 weeks is 400. Over a one-week
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Question:
The total unit brand sales over a pre-promotion period of 8 weeks is 400. Over a one-week promotional period, when the price is reduced from $250 to $195, the unit sales is 75. Assuming that the variable cost is $100, what is the promotion’s contribution to profit (profit outcome of promotion) during the one-week promotional period?
Select one:
a. -$375.
b. $375.
c. $325
d. None of the above
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