Mine project topic is HKTVMALL, would like to ask for written report, 1. Executive summary 2. Introduction, 6. Marketing objectives, 8. Marketing implementation and 9. Conclusion. Any template for reference please? Thank you! (I have no idea for the format)

Components oftile Marketing Plan Requirements in the verbal presentation Requirements in the written report l . Executive summary 2. Introduction 3. Environmental analysis I all relevant factors in HK should be included 4. Company analysis I STP I Replace with a \"table of content\" Brief company background (I slide) Different factors should be covered in a separate slide segmentation variables used segments targeted positioning statement I 1-2 pages summary ofthe report Purgose of report Brief company back round Different factors should be covered in a separate paragraph segmentation variables used segments targeted positioning statement 5. Competitor analysis I name 1-2 major direct competitors I Derive criteria in measuring 4P5 effectiveness evaluate the effectiveness of 4P3 of the chosen brandfproduct vs major competitors 6. Marketing Objectives (1-2 objectives) Explanation of competitors chosen is not required Evaluation of each 'P' in a separate section SMART* objectives Write down each objective in one sentence I Explanation of competitors chosen is not required Evaluation of each 'P' in a separate section SMART*objectives Write down each objective in one sentence 7. Marketing strategy I 4Ps strategy I should base on findings from environmental, company, consumer & competitor analysis Recommendations for each 'P' in a new section Recommendations for each 'P' in a new section 8. Marketing implementation .lyI.. H I I I.'I 'I I Outline the activities in a timetable [one slide) I one page of key references at the end I . . . tannin I Outline the activities in a timetable I list of all references as an appendix