Question: Mini - Case 6 MD 6 Million Dollar! A biotech firm creates bone replacements that have been used successfully for about 5 years in a

Mini
-
Case
6
MD
6
Million Dollar!
A biotech firm creates bone replacements that have been used successfully for about
5
years in a variety of applications
joint replacements, trauma, and so forth.Who is/are the biotech firms customers?
How should they position this brand?
Will the customers appreciate the brands USP (unique selling proposition)? Why?

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