Mini$-$Case Hain Celestial Group: A Firm Focused on $$Organic$$ Differentiation

Determine Strategy

The evolving consumer preference for healthier options has prompted some well$-$established brands to modify their products. Specifically, snack foods manufacturer Nestl$$ is removing artificial colors and dyes from some of its products, and packaged candy giants Hershey and Mars are both reducing the amount of high$-$fructose corn syrup in some of their products. Which of the following best describes these three organizations' strategy for differentiating themselves?

a$.$ Expanding market share

b$.$ Creating superior value

c$.$ Performing activities differently

d$.$ Performing different activities