Mini case study: managing change at global green books publishing

INDIVIDUAL ASSIGNMENT WEEK 8 - Microsoft Word Mailings Review View A AaBbCcDc AaBbCCDc AaBbCo AaBbCc AaBI 1 Normal 1 No Spaci... Heading 1 Heading 2 Title Paragraph Styles MGMT8320 STAKEHOLDER AND COMMUNICATION MANAGEMENT INDIVIDUAL ASSIGNMENT TOTAL POSSIBLE MARKS 50 MINI CASE STUDY: Managing Change at Global Green Books Publishing Global Green Books Publishing produces customized eBooks for a local college. It has just received an order for a new eBook on Strategic Human Resource Management in a Global Context from a senior professor. This distinguished faculty member is dissatisfied with the current textbooks and wants a customized ebook that is versatile enough to use with her on- campus courses, graduate seminars, and executive education courses. This is the most complex eBook that Global Green Books has undertaken. Because this project is so important to the professor and will be used in so many different settings, the professor ensured the eBook request was placed early to allow enough time for production. She had selected a broad set of the most relevant papers to include in the eBook, written an introduction and discussion questions for each eBook section. This meant the project required an extensive set of permissions to acquire before production could happen, and significant desktop publishing efforts to include the materials written by the professor She was sure Global Green Books was provided more than enough time to have her eBook ready before the first class