Mini Project Field Study: Estimating the Length of a Supply Chain for From each retail store, collect the following data for an FMCG Company each of the selected product lines: The objective of the study is to estimate the length of the Packing/manufacturing date on stock held at supply chain for packed goods. This field study will help retailer (as per the law, all packaged goods you in understanding supply chain opportunities in distri- companies are expected to print manufactur- bution in India. ing date/month data on each package) METHODOLOGY Estimate of average sales rate (How many units Pick up two competing companies from the FMCG are sold per month?) sector. Identify the different product lines offered by Stock available with the retailer these companies. Estimate length of chain Select four retailers (two from organized sector and two from the unorganized sector) for the study. 0 . . Estimation of Chain Length A B Manufacturing date Time at which the study is done Estimated time of sale Item A A+B Data collected from retailer Stock (units) Sales (units) /Month 20 40 (in months) (in months) (in months) Date of manufacture on stocks held October 2014 September 2014 August 2014 2.5 0.25 Product line X Product line Y Product line Z 2.75 40 20 1 3.5 4.5 4.5 6.0 30 10 1.5 Average time stock would spend at retailer from the time of study = (stock/sales/2. If the date of manufacture is August 2014, we can assume that the actual date of manufacture is 15 August 2014 | 24 | Supply Chain Management . 0 Let us suppose that three products X, Y and Z have been chosen for the study and the study was carried out at the end of December 2014. Data (stocks, sales rate, manufacturing date on stocks on the shelf) and estimation of the length of the chain for the three prod- uct lines is as shown in the table above. The same analysis can be carried out for multiple retailers for the same company. Use the above meth- odology to carry out the following analysis: Compare the time taken by a large firm (say Colgate) and small firm (say Anchor). Compare and contrast the time taken in chain for a fast-moving product (Colgate toothpaste) vis--vis a slow-moving product (Colgate-Pal- molive shaving cream). Compare the time taken by a chain for the or- ganized retailer (Subhiksha, Foodworld) vis-- vis a neighbourhood kirana (the unorganized retailer, also known as mom-and-pop stores) store. O Mini Project Field Study: Estimating the Length of a Supply Chain for From each retail store, collect the following data for an FMCG Company each of the selected product lines: The objective of the study is to estimate the length of the Packing/manufacturing date on stock held at supply chain for packed goods. This field study will help retailer (as per the law, all packaged goods you in understanding supply chain opportunities in distri- companies are expected to print manufactur- bution in India. ing date/month data on each package) METHODOLOGY Estimate of average sales rate (How many units Pick up two competing companies from the FMCG are sold per month?) sector. Identify the different product lines offered by Stock available with the retailer these companies. Estimate length of chain Select four retailers (two from organized sector and two from the unorganized sector) for the study. 0 . . Estimation of Chain Length A B Manufacturing date Time at which the study is done Estimated time of sale Item A A+B Data collected from retailer Stock (units) Sales (units) /Month 20 40 (in months) (in months) (in months) Date of manufacture on stocks held October 2014 September 2014 August 2014 2.5 0.25 Product line X Product line Y Product line Z 2.75 40 20 1 3.5 4.5 4.5 6.0 30 10 1.5 Average time stock would spend at retailer from the time of study = (stock/sales/2. If the date of manufacture is August 2014, we can assume that the actual date of manufacture is 15 August 2014 | 24 | Supply Chain Management . 0 Let us suppose that three products X, Y and Z have been chosen for the study and the study was carried out at the end of December 2014. Data (stocks, sales rate, manufacturing date on stocks on the shelf) and estimation of the length of the chain for the three prod- uct lines is as shown in the table above. The same analysis can be carried out for multiple retailers for the same company. Use the above meth- odology to carry out the following analysis: Compare the time taken by a large firm (say Colgate) and small firm (say Anchor). Compare and contrast the time taken in chain for a fast-moving product (Colgate toothpaste) vis--vis a slow-moving product (Colgate-Pal- molive shaving cream). Compare the time taken by a chain for the or- ganized retailer (Subhiksha, Foodworld) vis-- vis a neighbourhood kirana (the unorganized retailer, also known as mom-and-pop stores) store. O