Question: MiniCase 8 GE: Corporate Strategy Gone Wrong IN 2000. General Electric (GE) was the most valuable company globally with a market capitalization of al- most

MiniCase 8 GE: Corporate Strategy Gone Wrong IN 2000. General Electric (GE) was the most valuable company globally with a market capitalization of al- most $600 billion (see Exhibit MC8.1). An investment of a mere $100 in GE in April 1981, when Jack Welch took over as chairman and CEO would have been worth $10.619 in August 2000 when Ge's market value peaked Given his success in making GE the most valu able company globally. Welch was hailed as the best CEO of the century by business media Jack Welch was known as a super-hard-charging CEO who felt that GE was hampered by inefficient bureaucracy. To address this problem Welch eliminated 100,000 jobs during his tenure, which earned him the nickname "Neutron Jack Welch also required cach of GE's businesses to be either number one or number two in their respective market if they failed to achieve this goal he would tell his leaders in closet of sell it." He also required ich manager to provide Stacked ranking of all its emploss and each year the bottom 10 percent would be tired Exhibit MCN 3. Geographie sewe-where should the company com. pete in terms of regional, national, and interna tional markets? For this discussion, we will focus on diversification (product scope) and geographic scope (where to compete) GH, founded in 1892. was known as a maker of home appliances, power turbines, locomotive engines, jel engines, and MRI machines, but also TV shows (such as Sele), making it an unrelatedly diversified business. For most, it is not readily apparent what nuclear power plants, light bulbs, and TV shows have in common. By 2001, the year Welch stepped down as CEO, almost half of GES$10 billion revenues and more than half of its profits came from one business unit GE Capitalisee Exhibit MC for GF's product scope Linder Welch, the hope profitable GE Car Tal which provided digounted capital to each of GES business unitswis atsidered the main driver behind Aa 3. Do a BCG matrix for GE as of 2010 and now. What business created a problem for GE? What could GE have done to reorganize its business

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